Beyond Inspired Fitness & Sports Therapy — Brand Identity and Animation
Creating a brand which embodies powerful core values.
This fitness industry start-up required a brand which expressed their mission of equipping clients to exceed their fitness and sporting expectations through attuned personal training and sports therapy services.
Read more +
The core value of working with clients to support them every step of their journey — to go beyond — is depicted by the stylised ‘b’ and ‘d’ which incorporate two figures — one for each of the business owners.
The strong use of uplifting colours are representative of the fitness industry, whilst the rounded and open characteristics of the typography has a softer, more approachable feel.
The typographic nature of the design allows for real flexibility in how it’s used across multiple platforms.
You might also like
