Recently I joined the Naked Marketing creative team on a day trip hto attend the first ever Birmingham Design Festival. A celebration of the local, national and international design industry, the festival indulged visitors by treating them to a very high calibre of speakers.
With a lot to squeeze in, we started with a talk from Lou Hisbergue, a graphic designer from design studio North, who spoke about their work on the Science Museum Group rebrand. Highly in-depth, the presentation gave a lot of insight into their strategy, the ideas they explored and developed, and how they used the final brand to create sub-branding for the family of museums. This was followed by a presentation on designing with data from the team at RG/A who gave their perspective into how using digital technology and data insight helps to innovative new products and exclusive services for their clients that have a casual yet direct approach to ensure closeness to customers.
Above: The Science Museum logo and brand guidelines
After lunch, we experienced a frank and honest talk from Russell Clayton of Rosie Lee on how they as a team use their differences of opinion to create some of the best creative work for the likes of Nike, Samsung and Heineken. He explained that he and his fellow director Mark are the complete opposites in so many ways, and that this often causes conflict between them. However, they use these contrasting views to create some of the best creative work for their clients. What was also interesting is how they both manage to run their business together despite one being located in New York and the other in Frome – Devon!
Above: Trevor Beattie, advertising extraordinaire
The pièce de résistance for us all took place during the evening, with presentations on advertising and branding from design heroes such as Marina Willer from Pentagram, Trevor Beattie, advertising extraordinaire and Norwich’s very own Jim Sutherland of Studio Sutherl&.
Bidding a fond ‘tara-a-bit’ to the festival, we all came away feeling truly inspired and loaded with new knowledge and insight. Always looking to develop what we do professionally, we can apply some of these new learnings and inspiration to our very own projects.
(Image credits: Science museum, Birmingham Design Festival)
Reposted from Naked Marketing
Helen Barnes has been my personal trainer for quite some time now. She’s totally awesome and has helped me get fitter, loose weight and get back on the podium at my MTB races! When she asked me if i’d be able to help with a little project which involved creating her a brand and designing a workout diary for her clients, I was delighted to have the opportunity.
First of all, after an initial chat about what Helen had in mind, I got sketching. Many of the concept where based predominately around stylised typography and fitness based iconography. After another quick catch-up the sketches where digitalised so that Helen could see a select few designs come to life.
The final solution combines a ‘H’ and ‘B’ within a solid roundel. This represents Helen’s ability to provide an all encompassing fitness programme suited to her clients needs and goals. The blue mottled background adds depth to the logo and reflects Helen’s fun and energetic personality.
Now we had a logo we could move to the next stage and create Helen’s workout diary. To be used as a go-to guide, clients would be able to keep a record of each training session. Furthermore it would contain useful tips on what to eat and how to portion food out.
In conclusion brand and workout diary have been very well received by Helen’s clients which is great news. For me it’s been a great opportunity to mix two of my passions (fitness and design) and as a client myself, I love having my very own booklet to record everything in one place.
Zest Car Rental have grown to become the number one car hire broker in the UK. They needed an advert design which would feature within the National Geographic Traveller magazine in their ‘Natural wonders of the USA’ feature. In addition, the magazine doesn’t normally contain car hire adverts so this seemed like a great opportunity to capitalise and promote the brand.
The advert had two objectives: To drive National Geographic Traveller readers to book their car hire through Zest; and to promote the brand as honest, reliable and trustworthy in an industry full of unclear terms and pricing.
Creating a concept
Creating a concept based on the objectives came quite easy as a result of Zest’s USP’s. Furthermore their great customer service positions them as a leader in the market.
Zest are the only broker with zero-excess liability on all bookings and offer unlimited mileage and a fair fuel policy – this was sure to stand out to potential USA travellers.
The following selling points were also noteworthy:
No nasty surprises. All costs are outlined through the booking process.
Unlimited mileage. Enjoy the open road without limitations.
Feel covered. Zero excess liability as standard.
Fair fuel policies. You won’t be charged for someone else’s fuel.
Easy booking. Simple rental. Hassle-free car hire.
A picturesque advert design
The final result focuses on the unlimited mileage policy Zest offer. The USA is a big country and those who hire a car probably don’t want the worry of large bills for excess mileage. Consequently the advert design uses imagery of a road which seems like it goes off into the distance – a picturesque landscape with the sun setting between mountains. In addition the foreground of the advert has a barrier blocking the way – conveying the message that customers shouldn’t be held back by limited mileage.
In conclusion the advert design received great feedback from the client and has since appeared used in the National Geographic Traveller magazine.
This project was commissioned at Naked Marketing